An Interview With InnerSpace CMO Cerys Goodall

HOW INDOOR LOCATION TECH ENHANCES PRODUCTIVITY AND IMPROVES EMPLOYEE WELL-BEING: AN INTERVIEW WITH INNERSPACE CMO CERYS GOODALL

At the start of spring this year, InnerSpace announced the close of a $3.2 million seed round led by BDC Capital’s Women in Technology Fund. 

Recently, InnerSpace Chief Marketing Officer Cerys Goodall sat down with Anthony Lacavera of GlobalLive in partnership with BDC to discuss how the platform enhances productivity and improves employee well-being. 

Top takeaways from that conversation.

Why wasted space is a problem

Most employees spend about 15 percent of their day just trying to find open space to meet or work. This is, in part, due to inefficient office layouts and facilities usage. When you consider that the average cost to a company per employee is $27,000 in terms of real estate footprint, this presents not only a direct hit to productivity, but to an organization’s ability to grow and scale. At InnerSpace, we’ve discovered our clients have an average of 27 per cent unused space in their offices.

How the InnerSpace platform can help

Our sensors track smart devices, like laptops, ipad, smartphones, even smart watches – and capture where people are going, where they spend the most time, and where they are they going next. Using fully anonymized data, the InnerSpace platform reveals patterns of movement over time. From there, we can determine things like how engaged they are in a particular amenity, or how teammates are interacting with one another. 

Such insights can then be integrated across the entire business to build solutions that best support employees in achieving their goals. This may translate, for example, into co-locating certain teams based on the behaviour they have of working together, or even integrating building information with Slack to help employees use their office time most efficiently.

Benefits realized

The benefits of indoor location technology are organization-wide. For instance, human resources will benefit from being able to attract talent to a modern frictionless workplace. Employees will be able to find and utilize resources and meeting rooms effectively. And lastly, the facilities team will be able to better use the existing space rather than expand to another floor.